Today, everybody is a photographer or videographer. Therefore, it could seem an unnecessary cost to hire one if the kid in sales has the latest iPhone. And if you only need to record proof of delivery, state of progress of the build, you might be right.
But if you are set to create a library of product images consisting of several 100 if not 1,000’s of images that will represent your entire product line for your e-commerce, digital platform, tradeshow booth, and social media, an iPhone will not cut it. It would be best if you had the trained eye of a professional photographer that not only has the proper professional cameras, rigging, and lighting equipment but the experience and ability to maximize their time on-location or in-house to build a robust library of Amazon and e-commerce product photography images.
B2B product photography can seem grey and conjure up a feeling of lesser importance than B2C product photography. Here is why that is wrong – humans make business decisions. Humans respond much more POSITIVELY to a showcased product in a well-lit and professional setting, even against a white background. The look, style, and quality of how you present your products will translate who you are and your culture to your customers and go a long way in reinforcing your brand and reputation.
THE POWER OF GREAT PHOTOGRAPHY
Whether it is your e-commerce site, website, email campaign, or social media, the product images you use will quickly evoke emotion and response from your customer, good or bad. People respond emotionally and urgently to visual cues in a way that they do not with words. Images provoke an immediate judgment about your brand, your product, and your culture. If you want to engage with people, they want to see what you mean as well as what you say.